Bina Fronda has music in her blood. The granddaughter of a Jazz musician who immigrated to New York City from Southern Italy, Bina’s path in dance music was inspired by her uncle who was a house music DJ and label owner. 

“I grew up hanging around my uncle’s studio soaking up his deep house mixes, listening to tales of club nights across the world. He took me to my first club when I was 14 in Miami, Crobar to be exact.” 

Bina’s start as a music professional was as a freelancer in the festival industry; namely large scale events including Governor's Ball. She landed at famed NYC-based dance music label Ultra Records shortly after and worked her way up to her current role as VP of Marketing. During her time at Ultra Records, Bina has overseen marketing campaigns for artists such as Steve Aoki, Kygo, SOFI TUKKER, Benny Benassi, Austin Millz, Gordo, Icona Pop & many more. 

When she's not running artist campaigns, she's DJing around the world with artists and friends.